Ask an AI tool to plan a trip to Rome and it will do a genuinely good job — a solid itinerary, a reasonable hotel shortlist, a packing list in ten seconds. That part of travel planning is no longer the hard part, and pretending otherwise doesn't serve you.
Here's the part that is still hard, and still entirely human: two days ago, GetYourGuide reached out to let me know the Colosseum had severely restricted how many people are allowed into the Underground — a change that directly affected a tour I'd already booked for clients heading to Rome. No AI flagged that. No app pushed a notification to my clients. I found out because I have a working relationship with the people who supply these tours, and I was watching.
I didn't wait. I found my clients an alternative tour without the Underground access before those spots sold out too — because once word gets out, everyone scrambles for the same limited tickets at once, and the window closes fast. And I'm not done: official Underground tickets go live 30 days out, and I'll be up at 2am my time the morning they release, trying to get my clients in before they're gone.
AI can help you decide what you want. It can't monitor a live situation on your behalf, it can't act the moment something changes, and it can't book anything — it can only suggest. The moment a plan needs defending, someone has to actually do something: make the call, find the workaround, set an alarm for 2am and fight for the tickets. That's the job.
That's also exactly why Travel ROI Reset™ exists — not to replace your own judgment, but to make sure the trip you commit thousands of dollars and precious vacation days to is one that someone is actually watching over once it's booked.